Search engine optimization can be tricky, especially due to the everchanging search engine algorithms.
With the right set of search engine optimization tools, you can grow your site traffic despite the constant algorithm changes.
Having the right SEO analysis tools helps you:
- discover opportunities for organic traffic growth
- fix vulnerabilities on your site that could hurt your search ranking
- analyze and optimize your campaigns
- speed up your overall SEO process
Let’s take a look at some of the best SEO analysis tools that help you grow your site traffic.
SEMrush is an all-in-one SEO auditing tool that lets you audit your SEO opportunities and gather insights from your competitors to grow your site traffic.
With SEMrush, you can identify important organic keywords for your site that are easy to rank for, websites where you can build backlinks from, collect brand mentions for seizing promotional opportunities, and a lot more.
Some of the top SEMrush features that you’ll find immensely helpful are:
- On page SEO checker
- Backlink audit tools
- PPC keyword tool
- Content analyzer
- And more…
Pricing: SEMrush offers three pricing plans; Pro, Guru and Business. The Pro plan starts at $83.28 per month which offers 40+ advanced tools including competitor’s traffic sources, rankings, and more. The Guru plan starts at $166.62 per month and is ideal for small businesses. Their Business plan is ideal for agencies as it allows you to track 200 projects at a price of $333.28 per month with access to SEMrush API.
Ahrefs is another SEO suite that comes with various SEO analysis tools to improve your search rankings and grow your organic traffic. With Ahrefs, you get a detailed organic search report that shows you the exact keywords your competitors are ranking for in search results. It also gives you keyword ideas you can target to increase your search discovery and brand exposure.
Its backlink checker tool is a real gem for every SEO expert. Just insert a URL into their Site Explorer tool and you’ll find valuable SEO metrics about the link.
Other useful features of Ahrefs are their content explorer tool and rank tracker tool, which help you find high-performing content and location-specific ranking reports respectively.
Pricing: Ahrefs offers four pricing plans to its users. The lite plan is the most basic one that starts at $82 per month. It is followed by their most popular Standard plan that starts at $149 per month. It lets you track 10 projects and increased limits for site audit, rank tracking, site explorer and more.
Next up is their Advanced plan which starts at $332 per month followed by their Agency package that starts at $832 per month. With this plan you can easily track 100 projects, and offers maximum range in every category.
Gone were the days when creating schema markups required coding. With Schema Pro you can easily markup your content without hiring a developer.
This plugin ships with popular markups like Article, Review, Event, FAQ and even Local Business. This lets you standout from the crowd in the Google results pages. Schema Pro has the potential to increase the Click Through Rate (CTR) for your results in search engines which will boost your page traffic and conversions.
The setup for this rich snippets plugin is pretty easy, and you can simply start by installing and configuring your required markups.
Pricing: Schema Pro offers two pricing plans: Schema Pro and Agency Bundle. Schema Pro offers advanced schema types, live schema testing and more at a price of $79 per year. The Agency Bundle comes with not only Schema Pro but access to Astra Pro and even their future plugins at a price of $249 per year.
MonsterInsights is the best Google Analytics plugin for WordPress that allows you to track the performance of your SEO campaigns with ease. With MonsterInsights, connecting your website to Google Analytics is sublimely simple. To set up Google Analytics with WordPress, all you have to do is activate the plugin and make a few clicks without having to touch a single line of code.
Below are a few ways you can use MonsterInsights to track the SEO performance of your website.
- Monitor changes in your organic traffic so you can come up with strategies to increase it.
- Track page-specific SEO performance and identify what works and what doesn’t.
- Track search queries to understand the relevancy of those keywords to your pages.
- Measure engagement of your pages and figure out if your content helps to solve the problem of visitors.
- Measure mobile friendliness of your site
- Measure site speed
Besides tracking SEO performance, MonsterInsights makes it easy for you to enable different tracking features of Google Analytics such as eCommerce tracking, forms tracking, ads tracking, etc. In addition, you can review your site’s overall performance within your WordPress dashboard without logging into your Analytics profile.